There are literally hundreds of marketing options for your business to consider. However all of them are secondary in importance to building your own customer mailing list. Everything that you do in your business should be targeted towards this objective. When you acquire a list of qualified and targeted customers and prospects a huge marketing hurdle has been overcome.
The key to effective marketing lies in being able to communicate with your target market frequently and cost effectively in a manner that can easily be tracked and monitored. This is referred to as direct marketing. The one thing that direct marketing imposes upon a business is that it creates accountability for all of your marketing expenditures. If you spend $3,000 on acquiring a targeted list of prospective customers you know very clearly how much profit needs to be generated for your marketing efforts to break even or be profitable.
Creating a targeted list of prospective customers is very easy to do when you work with a world class direct marketing company. Your advisor should be able to collate and organize a list based upon the demographics that you most desire.
Many companies will spend a great deal of time, energy and money trying to brand their advertising. Although this is important the primary function of marketing should always be to communicate with the marketplace as frequently and profitably as possible. When salespeople in an organization have an abundance of leads to communicate with you will have a prosperous company. This is the goal that you should aspire to.
Here are a few considerations for you to evaluate when you consider purchasing a list from a direct mail marketing company.
1) How much profit will one normal sale generate for you?
2) What is the lifetime value of a customer in your business? In many industries the customer life cycle can be worth many thousands of dollars.
3) What is your strategy for following up with the list you are acquiring? Will you use telemarketing? Direct Mail? A combination of the two?
4) Lastly, how will you monitor and track the sales conversion process? Establishing a simple process to monitor your progress is essential in determining the effectiveness of your campaign.
It's important to remember that the initial contact you make with your prospective customers is only the beginning. Often times it take multiple contacts of the prospect before they become customers. It is critically important to understand that cultivating your list take times. However huge dividends will occur over the longer term as long as you treat your followup strategy as a long term investment.
Friday, September 5, 2008
Tuesday, August 26, 2008
Pre - NOD Database
PRE - NOD FILE (PRE FORECLOSURE) HOME OWNERS THAT HAVE NOT MADE THERE MORTGAGE PAYMENTS FOR 30-60-90-120-150 DAYS
A new and amazing way for mortgage brokers to get new business and at the same time help a homeowner from losing their home. These homeowners are late on their monthly payment 30-60-90-120-150 days. They need some financial help before they go into pre foreclosure. Perfect for refinancing, taking cash out to pay the bills! This credit seeker data is an amazing file for your call center or to send out mailers!
Selects Available: phones (where available), home value, mortgage amount
Since this is information that comes directly from credit bureaus you must provide the following information before this information can be released:
Lender or Broker ID
Issuing state of Lender or Broker ID
Company name, address, and phone #
Copy of your mail or telemarketing script
Once the documents are received and approved, then you will receive your order within 24-48 hours.
YOU WILL NOT BE DISAPPOINTED!
Cost: 2500 record minimum at $.30 each
Please do not hesitate to contact me with any questions.
I look forward to speaking with you and forming a lasting relationship.
Thank you,
Jackie
Norcon Marketing
727-822-5000
www.NorconMarketing.com
A new and amazing way for mortgage brokers to get new business and at the same time help a homeowner from losing their home. These homeowners are late on their monthly payment 30-60-90-120-150 days. They need some financial help before they go into pre foreclosure. Perfect for refinancing, taking cash out to pay the bills! This credit seeker data is an amazing file for your call center or to send out mailers!
Selects Available: phones (where available), home value, mortgage amount
Since this is information that comes directly from credit bureaus you must provide the following information before this information can be released:
Lender or Broker ID
Issuing state of Lender or Broker ID
Company name, address, and phone #
Copy of your mail or telemarketing script
Once the documents are received and approved, then you will receive your order within 24-48 hours.
YOU WILL NOT BE DISAPPOINTED!
Cost: 2500 record minimum at $.30 each
Please do not hesitate to contact me with any questions.
I look forward to speaking with you and forming a lasting relationship.
Thank you,
Jackie
Norcon Marketing
727-822-5000
www.NorconMarketing.com
Monday, August 25, 2008
Taking the "Mass" Out of Marketing
Focused Mailing Campaigns That Work
Embarking on a mass mail campaign is akin to hurling darts while blindfolded. Even when you think you’re facing the bulls eye, it’s likely that you’ll miss, hitting (and angering) an unsuspecting patron. Lift that blindfold, and the view becomes clear. Open your eyes to the truth about direct mail campaigns. When correctly tailored, they offer an unhindered view of the target.
That target is your intended consumer. “Mass” mail your message, and it will do just as you’ve intended: reach the masses. It may never even reach a single customer willing to frequent your establishment. Unfortunately, success ultimately does not rely on the law of averages. Separate the soft leads from the focused ones, and you’ll be directing your attention to consumers who are ready to respond.
The first step? -Trust a mailing list broker to tailor your campaign. Think about your ideal customer who will respond to direct mail contact. Share that demographic information with your sales lead generation company, and create a profile of the type of person you’re looking to target. Through this one step, it’s simple to turn a mass mailing into a specific one. And it’s not difficult to imagine better results from the campaign.
Norcon Marketing “jumps through hoops” to provide clients with verified data of unparalleled precision. They take the “mass” out of marketing with an extensive lead generation system that includes some 110 million households and 220 million individuals. Call (877) 822-9292 to discover more.
Embarking on a mass mail campaign is akin to hurling darts while blindfolded. Even when you think you’re facing the bulls eye, it’s likely that you’ll miss, hitting (and angering) an unsuspecting patron. Lift that blindfold, and the view becomes clear. Open your eyes to the truth about direct mail campaigns. When correctly tailored, they offer an unhindered view of the target.
That target is your intended consumer. “Mass” mail your message, and it will do just as you’ve intended: reach the masses. It may never even reach a single customer willing to frequent your establishment. Unfortunately, success ultimately does not rely on the law of averages. Separate the soft leads from the focused ones, and you’ll be directing your attention to consumers who are ready to respond.
The first step? -Trust a mailing list broker to tailor your campaign. Think about your ideal customer who will respond to direct mail contact. Share that demographic information with your sales lead generation company, and create a profile of the type of person you’re looking to target. Through this one step, it’s simple to turn a mass mailing into a specific one. And it’s not difficult to imagine better results from the campaign.
Norcon Marketing “jumps through hoops” to provide clients with verified data of unparalleled precision. They take the “mass” out of marketing with an extensive lead generation system that includes some 110 million households and 220 million individuals. Call (877) 822-9292 to discover more.
Monday, August 18, 2008
Taking the "Mass" Out of Marketing
Focused Mailing Campaigns That Work
Embarking on a mass mail campaign is akin to hurling darts while blindfolded. Even when you think you’re facing the bulls eye, it’s likely that you’ll miss, hitting (and angering) an unsuspecting patron. Lift that blindfold, and the view becomes clear. Open your eyes to the truth about direct mail campaigns. When correctly tailored, they offer an unhindered view of the target.
That target is your intended consumer. “Mass” mail your message, and it will do just as you’ve intended: reach the masses. It may never even reach a single customer willing to frequent your establishment. Unfortunately, success ultimately does not rely on the law of averages. Separate the soft leads from the focused ones, and you’ll be directing your attention to consumers who are ready to respond.
The first step? -Trust a mailing list broker to tailor your campaign. Think about your ideal customer who will respond to direct mail contact. Share that demographic information with your sales lead generation company, and create a profile of the type of person you’re looking to target. Through this one step, it’s simple to turn a mass mailing into a specific one. And it’s not difficult to imagine better results from the campaign.
Norcon Marketing “jumps through hoops” to provide clients with verified data of unparalleled precision. They take the “mass” out of marketing with an extensive lead generation system that includes some 110 million households and 220 million individuals. Call (877) 822-9292 to discover more.
Embarking on a mass mail campaign is akin to hurling darts while blindfolded. Even when you think you’re facing the bulls eye, it’s likely that you’ll miss, hitting (and angering) an unsuspecting patron. Lift that blindfold, and the view becomes clear. Open your eyes to the truth about direct mail campaigns. When correctly tailored, they offer an unhindered view of the target.
That target is your intended consumer. “Mass” mail your message, and it will do just as you’ve intended: reach the masses. It may never even reach a single customer willing to frequent your establishment. Unfortunately, success ultimately does not rely on the law of averages. Separate the soft leads from the focused ones, and you’ll be directing your attention to consumers who are ready to respond.
The first step? -Trust a mailing list broker to tailor your campaign. Think about your ideal customer who will respond to direct mail contact. Share that demographic information with your sales lead generation company, and create a profile of the type of person you’re looking to target. Through this one step, it’s simple to turn a mass mailing into a specific one. And it’s not difficult to imagine better results from the campaign.
Norcon Marketing “jumps through hoops” to provide clients with verified data of unparalleled precision. They take the “mass” out of marketing with an extensive lead generation system that includes some 110 million households and 220 million individuals. Call (877) 822-9292 to discover more.
Friday, August 15, 2008
Providing fresh (not frozen) data
The question of fresh versus frozen isn’t just a produce debate. Some marketing companies “freeze” their mailing lists and thaw them for re-use year after year. Each time, the list wilts a little more, becoming less effective as peoples’ situations change. If your mailing list broker is feeding you leads they haven’t updated in ages, the freeze-dried information may literally have gone bad.
People move. Demographics change. And in this ever-evolving world, it’s important to realize that telemarketing leads must be constantly recycled, renewed and rejuvenated. It’s not enough to use year-old lists for a marketing blast. To truly target the correct customers, choose a sales lead generation company that updates their lead system often.
Ideally, you’d never have to update. Leads would stay solid and immovable, and, frozen in time, would be just as effective for the tenth mailing as they were for the first. Unfortunately, this direct mail utopia doesn’t exist. The closest you can come to this ideal is by choosing a direct mail company that understands your target market and offers you qualified information that’s juicy and ripe to be used.
Norcon Marketing “jumps through hoops” to provide clients with verified data of unparalleled precision. Their lead generation system includes some 110 million households and 220 million individuals, leading to their claim that theirs is the most comprehensive database on the market. One thing’s for sure: with leads this fresh, you’ll never have to settle for frozen again. Call (877) 822-9292 to discover more
People move. Demographics change. And in this ever-evolving world, it’s important to realize that telemarketing leads must be constantly recycled, renewed and rejuvenated. It’s not enough to use year-old lists for a marketing blast. To truly target the correct customers, choose a sales lead generation company that updates their lead system often.
Ideally, you’d never have to update. Leads would stay solid and immovable, and, frozen in time, would be just as effective for the tenth mailing as they were for the first. Unfortunately, this direct mail utopia doesn’t exist. The closest you can come to this ideal is by choosing a direct mail company that understands your target market and offers you qualified information that’s juicy and ripe to be used.
Norcon Marketing “jumps through hoops” to provide clients with verified data of unparalleled precision. Their lead generation system includes some 110 million households and 220 million individuals, leading to their claim that theirs is the most comprehensive database on the market. One thing’s for sure: with leads this fresh, you’ll never have to settle for frozen again. Call (877) 822-9292 to discover more
Subscribe to:
Posts (Atom)